How to create content your target audience actually wants
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as
Our paid search community is dedicated to helping fellow search marketers and as we say goodbye to 2019, we look back at a few insights
Search was a roller coaster of ups and downs in 2019: Structured data-powered rich results helped to push zero-click searches to an all-time high. Regulatory
Our community is dedicated to helping fellow SEOs so we wanted to look back at a few insights shared this past year that were particularly
The post SEL 20191225 appeared first on Search Engine Land. Source: IAB
Bill Slawski, director of SEO research for Go Fish Digital, has published his list of the top 10 search engine patents to know from 2019.
Amazon has changed the registration process for agencies and marketers running sponsored ads campaigns for Amazon vendors. What’s changed? Agencies no longer have to submit
From smartphones to smart home appliances, artificial intelligence, voice and virtual assistants are very much at the center of a shift in the way we
Last week, I drove down to Washington, D.C. to interview one of the still most well-known Google personalities in the SEO space: Matt Cutts. He
Google has the ability to impose its own rules on website owners, both in terms of content and transparency of information, as well as the
During my “Managing Search Terms In A New Match-Type World” session at SMX East, attendees asked questions about match types, negative keywords, using pivot tables
Earlier this year, Google Ads announced it is shifting customer support requests to an online form and will no longer supporting customer service through Facebook
This is the second installment of our series on in-house SEO in which we dig into the operational challenges and opportunities that managing search engine
France’s antitrust regulator imposed a 150 million euro fine ($166.2 million) for arbitrarily suspending ads, according to the Wall Street Journal. The ads in question
Images and icons on a website can add to a visitor’s contextual experience. They serve one of three purposes: purely decorative, actionable (ex. magnifying glass
We’ve all had this frustrating experience: you’re browsing the internet and come across an interesting link. You click on the link, but instead of being
Fake news, deceptive content, and disinformation will continue to be major, contentious issues as we head into the 2020 election next year. Following heavy criticism
Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you
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