TikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets and will host services and ad formats for advertisers. It also debuted Brand Scan, an AR ad format, with tech partners Bare Tree Media, Subvrsive and Tommy. Why we…
DetailsWhen it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, where else can you specifically target key decision-makers based on the size of their business, industry and all kinds of other handy criteria? On LinkedIn, over 690 million professionals…
DetailsVerizon Communications has become the highest-profile advertiser to announce it’s joining the “Stop Hate for Profit” campaign, which asks companies to pause their Facebook and Instagram ad spending during the month of July. The movement was started earlier this month by a collection of non-profits and civil rights organizations including the NAACP and Anti-Defamation League.…
DetailsBing has added new visual search features to its sponsored Shopping results, the company announced Thursday. Users can click on the visual search icon in the Shopping search bar or in a product result to search for visually similar items. This feature has launched for clothing and shoes, with an expansion into home decor planned…
DetailsAhead of next week’s California Consumer Privacy Act (CCPA) enforcement deadline of July 1, Google announced a number of new privacy updates. The company doesn’t mention CCPA in its blog post, but the timing is probably not entirely coincidental. Location History 18 month expiration. The primary announcement concerns Google Location History and a new 18…
DetailsWhen your rankings decline, your brand’s visibility decreases. That may also be accompanied by less traffic and, for many businesses, that means less revenue. Swiftly identifying the affected areas of your site and the factors that may have resulted in the decline can enable you to reclaim or even improve your rankings. Holly Miller Anderson,…
DetailsThe post Want to get to the NewFronts marketplace? Click here. appeared first on IAB. Source: IAB
DetailsEuropean news publishers and governments have been trying to get Google to pay them to license content for years. There have been legal and legislative fights and tortured battles over copyright laws. After fighting the idea of paying publishers to display or link to their content, Google is now ready to comply. Paying for ‘high-quality’…
DetailsWhen working with a company that uses its IT department as a “gatekeeper,” you need to find ways to work with IT staff to get SEO recommendations implemented quickly. Here we’ll discuss our recommendations for making the SEO/IT relationship work to improve the efficiency and effectiveness of SEO campaigns. If you’ve never worked on an…
DetailsJust as I was promoting CallJoy as a model for fee-based services for the small business market during my SMX Next session this morning, I learned that Google was shutting it down. The service will end on July 22. Another Area 120 ‘experiment.’ A Google spokesperson provided the following statement: “Like all projects from Area…
DetailsThe coronavirus pandemic and response to racial injustices have greatly impacted what audiences are prioritizing and how they view brands. While these, and other future disruptions, are capable of driving a wedge between businesses and their customers, they also provide brands with opportunities to distinguish themselves through empathetic content marketing that supports both audiences and…
DetailsSite speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also a component of the new “Page Experience” ranking factor. But even more importantly, page speed can have a significant impact on conversions and revenue for brands across industries, according to…
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