Back in 2016, I introduced the concept of data amplifiers in this column. I defined them as consisting of publishers (such as Apple and Google) and data aggregators (such as Infogroup) that together make sure an enterprise’s location data is made available to all the places where people conduct near me searches. Since then, a…
DetailsHow do you exceed your demand gen goals for the rest of 2020? Even if you blew away the first quarter, how do you make sure you are thinking next level? In this “ask me anything” format, you’ll have demand gen and marketing technology experts address your questions about revOps, demand gen and marketing automation…
DetailsEarlier this month, Google called attention to changes in its Google My Business photo and video guidelines, announced last year. The company is letting local marketers know that all images or videos will now be reviewed before being published. We’ve made changes to our photo and video content policy. All photos and videos are now…
DetailsAt SMX East, I sat down with Detlef Johnson, one of the earliest pioneers in SEO, to discuss his new efforts with Search Marketing Expo and Search Engine Land. But I had to first ask him about the past, since he was one the pioneers in the SEO industry, even before it was named SEO.…
DetailsWith uncertainty over the COVID-19 virus growing, we at IAB are introducing new tools and channels to enable the digital marketing and media industry to interact and transact during the annual Digital Content NewFronts marketplace, which is currently scheduled for April 27 – May 6. We plan to add a video-streaming option to let consumer…
DetailsWhile helping a company that dropped during the January 2019 core update, I came across an interesting situation, pun intended. The site dropped by about 30% overall and I began digging into the drop to learn more about what was going on. One thing I noticed pretty quickly was that desktop traffic from Google organic…
DetailsPretty sure @GoogleAds just shut down Face Mask ads @rustybrick @GinnyMarvin pic.twitter.com/jbvaZk6G2m — Lane Rizzardini (@lanerizz) March 10, 2020 Google is cracking down on advertising for face masks during the coronavirus epidemic. The company began banning ads for face masks on Monday. Applies to all face mask advertising. The ban applies to all advertisers, including…
DetailsTestifying on Tuesday before the U.S. Senate Judiciary Subcommittee on Antitrust, Yelp’s SVP of Public Policy Luther Lowe made the case to open (or re-open) an investigation into Google’s treatment of third-party content in search results. The hearing was formally called “Self-Preferencing by Dominant Internet Platforms.” Here, the subject of “self-preferencing” was the local SERP.…
DetailsAnalysts expect Google and Facebook will experience ad revenue declines in travel and other industries most affected by global efforts to slow the spread of coronavirus. On the ground, marketers and media buyers have been re-evaluating their near-term advertising strategies. Loop Capital Markets analyst Rob Sanderson expects Google will see a 15% year-over-year decline in…
DetailsFormer Agency Leader Will Drive Strategy, Growth and Operational Excellence for Digital Trade Association; Will Bring the Entire Marketing-Media Ecosystem Together NEW YORK – (March 10, 2020) –The Interactive Advertising Bureau (IAB) today announced that David Cohen has been named President, the number two position at the influential digital marketing and media trade association, where…
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