“One thing I can say is a true trend when we look across clients who are doing really well versus [those that are] struggling right now, is how well organized they were beforehand,” said Brad Geddes, co-founder of AdAlysis, during our PPC for B2B session of Live with Search Engine Land, adding, “Companies who had…
DetailsWhile Microsoft said the coronavirus pandemic had minimal impact on total net revenue in the third quarter of fiscal year 2020, its ad businesses saw significant declines. Overall, Microsoft reported a 15% increase in revenues year-over-year to $35 billion Wednesday. Search advertising hit. Microsoft’s Search advertising revenues (ex-TAC or traffic acquisition costs) grew by just…
DetailsApril 29, 2020 – Americans coping with the coronavirus are reporting changes in their lives occurring in days that previously took months or years, a wide-ranging study of life during the pandemic conducted by the USC Center for the Digital Future and the Interactive Advertising Bureau has found.The study shows Americans report many concerns about their…
DetailsLast year, Google says it took down 2.7 billion so-called bad ads for violating the company’s ad policies, according to its annual report released Thursday. That’s up from the 2.3 billion bad ads Google reported taking down in 2018. The number of ad accounts Google terminated remained relatively flat from the previous year at nearly…
DetailsJust like Google’s earnings yesterday, Facebook reported a pretty decent quarter marred by “a steep decrease in advertising revenue in March.” However April has reportedly brought nascent “signs of stability,” which is enough to drive the company’s stock up 10% in after-hours trading. Beating diminished expectations. To say that Wall Street expectations have been lowered…
DetailsThe COVID-19 crisis has cast a shadow over all interactions, including communications between businesses and their customers. While business goals should always be kept in mind, brands need to adapt their messaging and their offerings to turn this economic downturn into an opportunity to serve their audiences. During our PPC for B2B session of Live…
DetailsFacebook is expanding its test of in-stream ads in Facebook Live to more verticals, including “pre-vetted entertainment, news and sports partners,” the company announced this week. The test is designed to help evaluate whether or not the ad format is effective before rolling it out more broadly. For now, Facebook is piloting in-stream ads with…
DetailsInsight. Inspiration. Transformation. Embracing Change in a New World. Major changes, we’re eternally reminded, don’t happen overnight. Except, of course, when they do. We are living through one of those rare moments of sweeping change right now: a vast reset and reinvention of audience behavior. Consumers and businesses alike have already moved from panicked triage…
DetailsStudy of the Coronavirus’ Impact by the USC Center for the Digital Future and IAB Finds Rapid Life Changes and Concerns — As Well as Enthusiasm — While Americans Confront the Pandemic April 29, 2020 – Americans coping with the coronavirus are reporting changes in their lives occurring in days that previously took months or years,…
DetailsGoogle reported Q1 earnings this afternoon, beating analysts’ revenue expectations that were partly moderated by the COVID crisis. The company announced $41.16 billion in revenue compared with $40.3 billion expected. Significant slowdown in March. Alphabet CFO Ruth Porat said, “Performance was strong during the first two months of the quarter, but then in March we…
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