Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning marketers, when attending events, do you prefer 20 minute…
DetailsBeginning this month, Microsoft Advertising users may see ad suggestions with auto-apply on their Recommendations page, the company announced Thursday. The Recommendations page in Microsoft Advertising. Image: Microsoft. What it is. Ad suggestions are variations of your existing ads, based on their keywords, landing page, targeting, ad extensions and other relevant content. How it works.…
DetailsBetween March 10th and March 23rd Google said there was an “internal reporting issue” with the crawl stats report within Search Console. This data issue only impacted the reporting tools and had no impact on your Google Search performance. You may see a drop in your crawl data in that specific report, but that reporting…
DetailsDigital reality is here to stay. It’s the primary way consumers interact with businesses. So for brands to keep up with the growing demand for exceptional customer experience, they must handle data, digital marketing channels and technology. Because Customer Data Platforms (CDPs) manage various data across multiple channels, they help brands connect the dots between…
DetailsProperty promotion ads are now available globally for hotels looking to capture demand for users who are searching but don’t know what hotel they’d like to book. “They show prominently in search results for geographical locations, allowing advertisers to position specific hotels in a particular place. Previous to this launch, direct participation in property promotion…
DetailsAlthough Google was not a pioneer in analytics like they were in organic and paid search, they recognized early on that the seismic shifts the web was delivering to so many aspects of business and life would ultimately be judged by performance measurement. In April of 2005, Google acquired analytics software company Urchin and rebranded…
DetailsMicrosoft called 2020 a “challenging and disruptive year” for many of us and Microsoft said its goal was to ensure its platform “delivers accurate and relevant information to our customers while protecting them from low-quality or harmful experiences.” With that, Microsoft published its ad quality in review for 2020 and here are some of the…
DetailsDuring 2020, more than two-thirds of customers said the way they buy has completely changed, according to a global survey from Salesforce. Those same people said COVID-19 requires brands to enhance their digital capabilities. Join Salesforce for a live webinar, where you’ll get a sense of what your customer expects and how to set your…
DetailsFLoC, Google’s alternative to third-party cookies, will not be tested in Europe, according to a report by AdExchanger. FLoC is set to open to advertiser testing beginning in Q2 of this year, but countries that fall under GDPR and the ePrivacy Directive will not participate. “During a meeting of the Improving Web Advertising Business Group…
DetailsOnline reviews have a crucial impact on small businesses. Most businesses strive for a solid online reputation, which means investing time and money in monitoring these reviews across citation listings. It’s worth the effort, though. Proactive online reputation management helps build trust with potential and returning customers. Plus, reviews help your visibility in local search,…
DetailsGoogle is testing a new feature that automatically detects products in videos and displays them, and related products, to viewers as a list, the company posted on its YouTube tests and experiments page yesterday. On Thursday, it also announced a new way to watch YouTube videos directly within Twitter on iOS. What are YouTube feature…
DetailsWhile third-party data’s downfall has been a hot topic for the last several years, the conversation spiked up again this month when Google announced it wouldn’t support alternative user-level identifiers once third-party cookies are blocked from its Chrome browser. As these types of browser restrictions deepen – and privacy laws like GDPR and CCPA become…
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