The marketing landscape has shifted since HubSpot introduced the concept of inbound marketing in 2005. Instead of relying on interruptive tactics like cold calling and commercials, inbound marketing focuses on drawing customers to your business through content and channels such as blogs, social media, and video. Plenty of factors continue driving the shift to inbound…
DetailsTen state attorneys general filed a lawsuit against Google on Wednesday, alleging that the company has illegally used its monopoly over the online advertising sector to force out competition via a range of exclusionary tactics. “Plaintiff States seek to restore free and fair competition to these markets and to secure structural, behavioral, and monetary relief…
DetailsGoogle is launching a digital “try it on” experience for some cosmetics-related queries using augmented reality, the company announced Thursday. It is working with data partners ModiFace and Perfect Corp to visualize thousands of eyeshadow shades and lipsticks from brands such as L’Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury. The feature is launching this…
DetailsGoogle has announced it released version 1.5 of the Google Ads Editor. Google Ads Editor is downloadable application for managing your Google Ads campaigns. Some advertisers find it more efficient to use the Ads Editor to manage their campaigns over using the web interface. Google said “this release includes new tools to help you improve…
DetailsWe’ve expanded our catalog of SMX events to six virtual learning experiences in 2021. The events will include our well-respected SMX Advanced event which will be held virtually for the first time this coming June and for the second year in a row, we’ll hold SMX Next focusing on next-generation strategies, tactics and technology. The…
DetailsGoogle has confirmed minutes ago that the December 2020 broad core update that began rolling out on December 3, 2020 is now completely rolled out. Google said “the December 2020 Core Update rollout is complete.” The facts. What we know from Google, as we previously reported, is that the December 2020 core update started to roll out…
DetailsIAB shares the concerns raised by Commissioner Noah Joshua Phillips in his dissenting statement regarding the Federal Trade Commission’s Social Media and Video Streaming Project. The FTC’s announcement raises significant questions about the focus of their study and the process used to select the companies involved. Commissioner Phillips wrote that the orders are “untethered to the stated…
DetailsThe one constant in website data is it’s always changing, and Google Analytics is no different. In October, Google announced the release of Google Analytics 4 (previously called App + Web), billing it as an analytics tool that provides smarter insights to improve ROI as digital marketing moves to a cookie-less world. After an announcement…
DetailsGoogle has temporarily disabled yet another feature in Google Search Console, the issue validation function is currently disabled. Google said it is “temporarily disabled due to upcoming changes in the report.” There is not estimated time for when it will be fixed. Issue validation. This feature lets you communicate to Google that you fixed an…
DetailsGoogle announced it is now moving the campaign goal metric in Google Ads to an easier location to find it. The score is being moved near your optimization score, so it is easier to locate. Google said it is being moved to make it “easier for you to understand how optimization score prioritizes recommendations.” What…
DetailsFor over half of its 22-year history, Google has been the most prevalent search engine in the United States. Over that term, its perception has gone from quintessential Silicon Valley startup and underdog to the gatekeeper of the internet, presiding over algorithms that have massive business implications and developing a reputation for expanding its business…
DetailsIn July, Google announced it would deprecate the Structured Data testing tool after it released the Rich Results Test tool out of beta. The SEO community was not happy with the news and Google listened and decided to keep the tool but move it to schema.org. Google said “we’ve heard your feedback” and it is…
Details
