20210721 SEL Brief
The post 20210721 SEL Brief appeared first on Search Engine Land. Source: IAB
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The post 20210720 SEL Brief appeared first on Search Engine Land. Source: IAB
Details10 Healthcare Marketing Stats for 2021
Most healthcare consumers begin their journey by finding and comparing providers online, usually through search. When they’ve completed their research, they typically convert by calling. Well, how do you get more phone calls? How do you get more qualified leads? Did you know that healthcare marketers are optimizing channels to drive more appointment calls? Cutting-edge…
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Google categorizes what organic search traffic drops look like
Daniel Waisberg, a Search Advocate at Google, described and illustrated what various types of organic search traffic drops look like in the performance reports in Google Search Console and how you can address those traffic drops. Types of traffic drops. Google posted sketches of “examples of drops and what they could potentially mean.” This shows…
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Google drops AMP label in mobile search results
As of this morning it appears Google has stopped displaying the AMP label for AMP pages listed in the Google mobile search results. For example, the pages on this site currently are AMP enabled, but when you find articles in Google’s mobile search results from this site, the gray AMP label no longer shows up.…
DetailsIAB Fall Event Series Brings Together Industry Leaders in Audio, Video, Privacy, Data, and More
Four-Day Event includes 2021 IAB Podcast Upfront Fall; IAB Fall Marketplace; and Audience Connect: Balancing Privacy, Personalization & Safety. New York, NY – July 20, 2021 – As 2022 approaches, the entire digital ecosystem is getting ready for an economy that’s rebuilding and rebounding. “As we work to define the new industry normal, one thing…
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Brands today are thinking like seasoned news publishers. Here’s why.
Breakthrough marketing is harder than ever. And yet, it’s never been more important. Consumers are inundated with marketing messages at every turn. But inciting interest from an individual, much less turn them into a buyer, takes more than a catchy subject line or a flashy social media campaign. The brands that have been successful at…
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Google Search Console performance report adds Math Solvers as search appearance filter
Google added the Math Solvers rich results option as a filter in the Google Search Console performance report search appearance options. Just like you have several dozen options to filter the performance reports, you can now do so for the practice problems/math solver structured markup. The announcement. Google announced this on Twitter saying “Following the…
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Level up your customer experience by building a winning martech stack
Failing to build authentic customer experiences can lead to low engagement, growth, and loyalty. Your technology stack can be the culprit. Join experts from ActionIQ and Merkle who will share case studies of companies across industries building technology stacks that succeed in winning customers, even in complex and regulated operating environments like banking, wealth management,…
DetailsAnswer MarTech’s survey on attending or exhibiting at in-person events
Pre-pandemic life is starting to return. Travel is up. Masks are coming off. And indoor dining is an option once more. The relaxation in pandemic restrictions is also rippling through the business world as conferences and trade shows schedule in-person events for this summer and fall. We’re not surprised, since the last edition of our Events Participation…
DetailsVideo: Richard Nazarewicz, Technical SEO Manager at the Wall Street Journal
I had the opportunity to host Richard Nazarewicz, the Technical SEO Manager at the Wall Street Journal, at my office to chat SEO. In this two part interview, with about 30 minutes of SEO knowledge in it, we spoke about a ton of SEO topics. Here is a bulleted list of topics we covered and…
Details20210719 SEL Brief
The post 20210719 SEL Brief appeared first on Search Engine Land. Source: IAB
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