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The post 20210930 SEL Brief appeared first on Search Engine Land. Source: IAB

5 ways to maximize your Google Search ad spend performance

As we approach the end of the calendar year, marketers are looking to squeeze every ounce of performance from their paid search campaigns. With this focus comes the risk of wastage or ineffective regional campaigns – all putting 2022 budgets at risk. Join this session to hear five cutting-edge tactics to improve your spend efficiency.…

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Google Ads launches new budget report

Google Ads is launching a new budget report to visualize monthly campaign spend behavior, the company announced Thursday. The new budget report. Image: Google Ads. What the budget report shows. The budget report shows daily spend, your campaign’s monthly spending limit (solid grey line), your monthly spend forecast (dotted blue line), cost to date (solid…

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Google unveils multimodal search, new SERP features; Thursday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, Google’s Search On event was yesterday and we’ve…

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Google Search Console products enhancements report gains more granular errors

Google’s products enhancement report within Google Search Console reporting now has some improvements. The errors are now more granular and give you more actionable errors and notices on what to work on to improve your errors with the product structured data on your pages. The notice. Google posted this update in the data anomalies help…

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The top 4 data issues campaign managers face and how to solve them

Data remains one of the most powerful assets in business. Those who know how to leverage it can execute data-driven campaigns with purpose, precision, and laser vision. And those who don’t are likely to have rudderless marketing campaigns that struggle to stay afloat. The reality is that businesses are amassing more data than ever before.…

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Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and more

While MUM was the highlight of Google’s Search On event, the company also announced a number of changes to the search results that are important for search marketers to understand. These changes include the launch of larger and more visually browsable search results for some queries, enhancements to the “About this result feature,” a more…

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MUM brings multimodal search to Lens, deeper understanding of videos and new SERP features

Google announced new applications of its MUM technology, including multimodal search with Google Lens, Related topics in videos and other new search result features, at its Search On event on Wednesday. While these announcements are not an overhaul of how Google Search works, they do provide users with new ways to search and give SEOs…

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Fancy like🕺… why brands should pay attention to TikTok

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How Dennis Publishing made first-party data core to its business transformation

While many companies struggled to adapt during the pandemic, Dennis Publishing, the parent company of popular media brands like Kiplinger, The Week, several automotive publications, among others, decided to prioritize business transformation and find new ways to drive growth through audience monetization. And its strategy is paying off. In a recent session at the MarTech…

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Yelp adds virtual restaurant attribute to help reduce customer confusion

Since the beginning of the pandemic, Yelp has rolled out a number of profile attributes for restaurants, ranging from vaccine-related notices to attributes for LGBTQ and Asian-owned businesses. Now, Yelp is rolling out a Virtual Kitchens attribute for ghost kitchens, virtual restaurants and virtual food courts to identify themselves to potential customers and cut down…

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20210929 SEL Brief