The reinvention of audience behavior accelerated by COVID-19 means the TV industry must not simply restart, but reset. By Randall Rothenberg and David Cohen What’s wrong with TV? Nothing. It has become our perfect pandemic partner. We’ve gorged on The Mandalorian in two Disney+ sittings, surfed old horror films on Pluto TV, binged on The…
DetailsIf enacted, this tax on digital advertising would have prevented Maryland’s business community from communicating with their customers and impeded their efforts to recover from the current health pandemic and economic crisis. At a time when Maryland is suffering from record job losses and Maryland businesses are struggling to keep their doors open, a tax…
DetailsGoogle is running a format-blending Shopping ads test that is, well, interesting. PLA + Text. The folks at SEMrush spotted this Shopping ad test Thursday. In the screenshot below, the product listing ad (PLA) for Body Candy Body Jewelry is accompanied by a text block below it with a blue linked headline and description (more…
DetailsMany marketing leaders are evaluating whether or not their current technology stack provides the right foundation for their marketing strategy. Often, those contemplating a move fear that migrating to a new marketing automation platform will jeopardize their ability to drive revenue. While this is a valid concern, you can keep your revenue engine humming while…
DetailsSEO is one of the best marketing channels for return on investment for most small businesses. Because of this, a lot of SMBs will invest their entire marketing budget in SEO tactics. You would think as the owner of an SEO company that this is our ideal client, and to a certain extent, it is.…
DetailsOn May 4th, Google began rolling out the May 2020 core update. We know it can take up to a couple of weeks to fully roll out, but based on everything we have seen so far this update is a very big broad update. We asked several data companies that track Google’s search results to…
DetailsDuring the COVID-19 lockdowns consumer behavior has changed dramatically. Needs-driven spending has largely replaced discretionary spending; online shopping — sometimes with curbside pickup — has supplanted in-store buying. And all this may soon change again, as local economies and retailers “open up.” Offering insight into consumer demand. In the current crisis, product search is an…
DetailsGoogle is now surfacing suggested search queries based on recent activity. The suggestion appears as a link below the search bar with the modifying term bolded and italicized, as seen below. Google’s new search suggestion feature based on recent user activity. The personalized suggestions, first reported on by Android Police, can be quite nuanced. How…
DetailsThere are many ways to find 404 errors: Google Search Console, crawlers, third-party tools. But none of them shows which external sources link to your website with the wrong URLs. These sources can be bringing you a sufficient amount of traffic, yet you have no idea they’re linking to 404 pages. In this post, I’ll…
DetailsEarly Wednesday morning, the www version of LinkedIn.com, one of the most popular web sites with over 690 million members, dropped out of Google Search. If you tried to find any web pages for www.linkedin.com on Google Search, Google would not show any results. LinkedIn not in Google. LinkedIn has hundreds of millions of web…
DetailsAre smart speakers more like smartphones or smartwatches? Almost 85% of U.S. adults own a smartphone, while only about 16% of Americans own a smartwatch. In more ways than one the better analogy for smart speakers is the smartwatch. Even though there are now approximately 126 million smart speakers in 60 million U.S. households, according…
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