Expanded text ads (ETAs) aren’t going anywhere just yet, but Google’s latest experiment to make responsive search ads (RSAs) the default option is a sign of where things are heading. Responsive search ads are indicative of the broader shift to machine learning and automation, where bids, ads, landing pages, etc. are powered by algorithms designed…
DetailsLocation analytics and data providers InMarket and NinthDecimal are joining forces. InMarket is buying the latter for an undisclosed sum. The combined entity, InMarket, says “on day one” it will have revenue of $100 million, 550 partners and serve a large number of brands, agencies and publishers. (The company says to date it has worked…
DetailsLast Friday, John Mueller of Google said in a webmaster hangout video that if your site was negatively impacted by a Google core algorithm update, that you do not need to wait for the next time Google pushes out a core update to recover. Yesterday, in another Google webmaster hangout with John, I asked him…
DetailsOne of the Industry’s Most Respected Buy-Side Executives to Lead Next Generation at IAB NEW YORK (September 9, 2020) – The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced today the appointment of David Cohen, its current President, as Chief Executive Officer (CEO), effective September 15, succeeding…
DetailsOn Friday, September 11, join us for a discussion on the gender gap in SEO. We will talk about new research, experiences of women in SEO and solutions for improving female representation and pay equity in the search industry. Our panelists will include: Nicole DeLeon, Founder and Lead Strategist of North Star Inbound. Aleyda Solis,…
DetailsIn part one of my interview with Kevin Lee, we talked about why digital PR is key for SEO success. In part two, we cover a lot more ground and dig into a ton of questions around if nofollow links and 302 redirects pass signals to Google. Is Google being truthful when it says 302…
DetailsThe post Labor Day 2020 SEL Brief appeared first on Search Engine Land.
Source: IAB
Facebook’s response to CCPA, Limited Data Use (LDU), was late and continues to be confusing and challenging for advertisers. You might not even know if your Facebook marketing is CCPA compliant right now. And, if your Facebook results in July looked wonky, Limited Data Use might be to blame. To recap, for all of July,…
DetailsBing has added a robots.txt tester to its Webmaster Tools, the company announced Friday. The new feature allows SEOs to analyze their robots.txt files and highlights issues that may hinder Bing from optimal crawling. The robots.txt tester and editor within Bing Webmaster Tools. How it works. SEOs can use this tool to test and validate…
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