Virtual events are the talk of marketing departments these days. We know, we’re putting on a host of them. But the big question that has remained since COVID-19 put an end to large-scale, in-person gatherings has been, “When will conferences, trade shows and other in-person business events come back?” The answer: You tell us. For…
DetailsIt’s an understatement to say ad budgets are in flux right now. Some forecasters see a flat to declining outlook for the rest of the year and into 2021, while others see growth. The truth is, there are lots of numbers and none are very precise. The IAB’s latest survey of 242 media buyers and…
DetailsGoogle has begun alerting advertisers that it will soon stop showing search queries that triggered their ads when there is not “significant” data. “We are updating the search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer terms in your report going…
DetailsLinkedIn rolled out new features for Pages Wednesday to help companies promote their events, learn more about their followers and facilitate communication among employees directly on the platform. The updates include a new “My Company” tab, “Events” tab and the ability to “View Page Followers.” Page followers. Page owners can now see the people who…
DetailsApple Maps currently relies on Yelp and TripAdvisor for local business reviews and related content such as images. That could begin to change with iOS 14; the question is: how disruptive will it be for Apple’s partners and the “review economy” in general? First reported by 9to5Mac, based on this tweet, iOS 14 will allow…
DetailsIt’s that time of year. The ad platforms are starting to wheel out their holiday advertising updates. On Tuesday, Google announced new capabilities for Local campaigns and Shopping Promotions. Local campaign updates. Local campaigns, Google’s automated campaign type for local businesses, can now optimize for store visits indicators such as clicks on directions or calls.…
DetailsVoice and virtual assistants were, for about two or three years, probably the hottest topic in search and SEO. The hype has subsided as Google Home and Amazon smart speakers have, so far, failed to become the market-changing devices many had anticipated. Yet there has been slow and steady growth of voice usage on smartphones…
DetailsGoogle notified advertisers Tuesday of new fees coming for ads that run in the UK, Turkey or Austria. The company is passing on the new digital services taxes (DST) in the three countries. What’s changing? Starting November 1, advertisers running ads in these countries will be charged an additional: 2% in the UK. 5% in…
DetailsRamsey Will be Joined by “Host of Talk is Jericho”, Chris Jericho, Host of “Our America” Julián Castro, and Host and Reporter of NPR’s “Planet Money”, Sarah Gonzalez; IAB Unveils Final Schedule for Three Day Event NEW YORK, NY (September 1, 2020) – IAB today announced actress and comedian Franchesca Ramsey will host this year’s…
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