Google shut down the publication of new reviews and Q&A a few weeks ago as part of its coronavirus response and reduced support. However, the company appears to have just re-started publication of reviews and review replies. Google announces review return. On this page Google says: “Review replies are now available. New user reviews, new…
DetailsIn 2019, companies dependent on search traffic were shocked to find out that, for 51% of all searches performed, Google fails to deliver a click to any external website. The data behind the growing number of these “Zero-Click Searches” prompted preeminent search expert Rand Fishkin to proclaim that Google is now undeniably “everyone’s competitor” in…
DetailsOn April 9, IAB Executive Vice President for Public Policy Dave Grimaldi testified before the Senate Commerce Committee on the use of big data to aid in the fight against the coronavirus. During his remarks, Mr. Grimaldi previewed the countless ways IAB member companies are giving back to their communities through this crisis. He also…
DetailsMany e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with brands only investing in one at a time. Of course, this is a tragic mistake as PPC and SEO strategies are necessary to integrate into one another for a site…
DetailsMicrosoft Advertising has rolled out to new conversion goal options for Search and Audience Network campaigns. Before you get started, you’ll need to ensure you have Universal Event Tracking (UET) set up properly to use either option. Include in “Conversions.” With this option, you can tell Microsoft which conversion goals to include in your conversion…
DetailsIn February, Google announced sweeping changes to the requirements for agencies to qualify for the Google Partners badging and certification program. Those new requirements were set to take effect in June. Now, amid the upheaval caused by the coronavirus pandemic and shelter in place orders, Google is postponing the changes until 2021. “We hope this…
DetailsWhile effective budget management is Paid Search 101, it can also be hard work. Budgets are set at campaign level, and some advertisers have hundreds if not thousands of campaigns in their account. Not only that, but many advertisers run multiple accounts – for example, separate accounts for different regions across the globe or for…
DetailsBing’s “corona” and “coronavirus”-related search results pages now feature the Centers for Disease Control and Prevention’s (CDC) Coronavirus self-checker as a persistent, expandable chatbot. Users can interact with the self-checker right from the search results page to assess their symptoms and receive guidance. The CDC’s Coronavirus self-checker on Bing.com. Why we care Chat functions have…
DetailsIn our next SEO video interview, or vlog as the cool kids say, I spent a few minutes talking with Alexis Sanders (@alexisksanders) of Merkle, she is a senior account manager at the company. You may have heard of Alexis already, she is a contributor here on Search Engine Land and speaks at many of…
DetailsGoogle has been rolling out COVID-19 updates and advice to local businesses regularly. In an update specifically for health and medical professionals, the company has introduced two new links in the Google My Business (GMB) dashboard. This was first discovered by Erica Paige and picked up by Mike Blumenthal. New “info links” available in Google…
DetailsPinterest rolled out several commerce marketing updates for the app on Tuesday, designed to make product discovery easier. Shop from. Users can find in-stock fashion or home decor products in several new ways on the app. A new “Shop” tab will appear on Search and on boards to help users find in-stock products from retailers.…
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