20200909 SEL Brief
The post 20200909 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsIAB Ushers in New Era: David Cohen Named IAB CEO; Randall Rothenberg Named Executive Chair
One of the Industry’s Most Respected Buy-Side Executives to Lead Next Generation at IAB NEW YORK (September 9, 2020) – The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced today the appointment of David Cohen, its current President, as Chief Executive Officer (CEO), effective September 15, succeeding…
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Next on Live with Search Engine Land: The SEO gender gap and how to close it
On Friday, September 11, join us for a discussion on the gender gap in SEO. We will talk about new research, experiences of women in SEO and solutions for improving female representation and pay equity in the search industry. Our panelists will include: Nicole DeLeon, Founder and Lead Strategist of North Star Inbound. Aleyda Solis,…
DetailsVideo: Part 2 with Kevin Lee on nofollows, 302 redirects, branded content
In part one of my interview with Kevin Lee, we talked about why digital PR is key for SEO success. In part two, we cover a lot more ground and dig into a ton of questions around if nofollow links and 302 redirects pass signals to Google. Is Google being truthful when it says 302…
Details20200908 SEL Brief
The post 20200908 SEL Brief appeared first on Search Engine Land. Source: IAB
DetailsLabor Day 2020 SEL Brief
The post Labor Day 2020 SEL Brief appeared first on Search Engine Land. Source: IAB
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Confused by Facebook’s Limited Data Use for CCPA? You’re not alone
Facebook’s response to CCPA, Limited Data Use (LDU), was late and continues to be confusing and challenging for advertisers. You might not even know if your Facebook marketing is CCPA compliant right now. And, if your Facebook results in July looked wonky, Limited Data Use might be to blame. To recap, for all of July,…
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Bing’s new robots.txt tester can help SEOs identify crawling issues
Bing has added a robots.txt tester to its Webmaster Tools, the company announced Friday. The new feature allows SEOs to analyze their robots.txt files and highlights issues that may hinder Bing from optimal crawling. The robots.txt tester and editor within Bing Webmaster Tools. How it works. SEOs can use this tool to test and validate…
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A Corona Xmas: Why physical stores will power online shopping this holiday season
A burning question this holiday season is whether people will return to physical stores or buy substantially everything online? The Mary Meeker formulation is: what percentage of retail spending will move online? But that binary “brick and mortar vs. e-commerce” narrative is crude and fails to appreciate the role stores play in driving online sales.…
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How would an SEO agency be built today? Part 1: Consumers and trends
The pandemic put everything to a halt. Then, it forced people and businesses alike in the beginner’s mind. The Zen concept hints at a seeming paradox: as you know more and more about a subject, you tend to dismiss other possibilities. What follows is a quest of shaping choices for the near future in a…
DetailsMicrosoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting
Microsoft is rolling out more access to three of its audiences targeting options. Here’s the rundown of what’s new. LinkedIn profile targeting expands. Microsoft first opened LinkedIn Profile data for targeting on Bing in 2018, about two years after the company acquired LinkedIn. The beta was available in the U.S. With this release, LinkedIn Profile…
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