Collecting and analyzing data promotes better decisions and helps you be proactive in identifying, nurturing, or reversing trends. Although more data is typically considered better, a glut of data can paint a conflicting picture of how your business is performing. Key performance indicators (KPIs) help us cut through the noise and get right to what…
Details2:49 p.m. EST: Twitch, the livestreaming platform, disabled President Trump’s account on Thursday for allegedly violating their terms of service. 11:45 a.m EST: E-commerce platform Shopify has also removed online stores and sites affiliated with President Trump after Wednesday’s violence. Yesterday America went through surreal times when a large group of Trump supporters stormed the…
DetailsThird Door Media is thrilled to announce this week that seasoned search marketer Carolyn Lyden has joined the team as our director of search content. In this role, Carolyn will act both as editor-in-chief of Search Engine Land and content lead for our SMX events series. Like previous editorial leaders for Search Engine Land and…
DetailsWhen most classrooms were off for the holiday break, Google was spotted testing homework practice problems and quizzes directly in its search results. The special search results seem to come from Toppr and BYJU’S, after-school learning software companies. What it looks like. Here is a screen shot we were able to trigger in Google search…
DetailsUsing the notion of a lighthouse as a metaphor, Google Lighthouse steers developers away from the rocks by shining light at issues it discovers on an asset-by-asset basis. With specific feedback for performance and security improvements, reports include references to media that could use resizing with compression, new or different cache policies, and linked files…
DetailsThe Auction Insights Visualizer is a free third-party tool that enables advertisers to generate charts using their Google Ads auction insights reports. As this data is not currently available via API, the tool may help PPC experts visualize that data for stakeholders. It was developed by digital ad agency Optmyzr and there is no registration…
DetailsSearch marketing is an art and a science: Creativity and imagination can take you far, but you need research, testing, and measurement to get it right! Join us online at SMX Report — February 23 — to discover actionable tactics to implement sound analytics practices, make data-driven decisions, and measure search marketing success like a…
DetailsWhat if your 2021 resolution was to stop wasting your budget on AdWords and start improving the profitability of your campaigns? Google tends to add more automation and complexity in their ad products. While it can help day-to-day campaign management, it comes at the price of readability and control over your campaigns. As a marketer,…
DetailsIn my next vlog series I met with Anthony Church is the VP of client services at Interact Marketing, he works for Joe Beccalori, who I interviewed before. Anthony and I went to the same university, Baruch College, City University of New York and then we both fell in love with search marketing. In our conversation…
DetailsGoogle Question Hub, accessible at questionhub.withgoogle.com, is now open for US based publishers to sign up for. In 2018 Google launched Question Hub in regions where the company found it did not have enough content it its search index to answer the searchers question. Google then started showing this box to searchers last year but…
DetailsMicrosoft Bing has added some new metrics to the search performance report within Bing Webmaster Tools. The new metrics include crawl requests, crawl errors & indexed pages – all of which are really not directly related to the performance of your search results in Microsoft Bing. Frank Sandtmann, a reader, notified us of this new…
DetailsLast year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way the search industry’s biggest players responded to the new needs of businesses and consumers, brought on by the pandemic, will have lasting consequences for how…
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