In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s thoughts are infinite. And while social media monitoring isn’t exactly about reading people’s minds, it’s as close to it as it gets. Social listening gives you access to what people are saying…
DetailsBing has partnered with airlines to provide a more comprehensive flight search experience, the company announced on Tuesday. It makes use of real-time data and direct integrations with airlines to facilitate flight search, comparison and booking. Why we care Bing’s flight search will look familiar to those familiar with Google’s flight search offering. The flight…
DetailsAt the SMX East conference I spoke on the topic of voice, and in particular, I discussed how to go about building a personal assistant app. During the Q&A for that session there were a few questions that went unanswered, and in today’s post I will address five of them. In the first of those…
DetailsAs the marketing technology landscape and capabilities continue to evolve, organizations are on an ongoing quest to update and improve their technology stacks. In fact, the vast majority (83%) upgraded at least one martech application in the past year, according to our Martech Replacement Survey 2020 published Monday. To better understand the frequency and motivations…
DetailsGoogle’s pace of tweaking and updating Search has accelerated dramatically — it made 3,200 changes to Search in 2018 alone, up from about 400 changes back in 2010. Just a sliver of these changes receive public confirmation or even draw substantial attention, but those that do can (sometimes) provide insights into the kinds of content…
DetailsSetting a budget for your PPC campaigns is not easy. Too little and you’re selling yourself short. Too much and you’re literally throwing money away. Most tend to err on the side of caution here, with 40% of brands and agencies saying that their PPC budget is lower than it should be. To make things…
DetailsGoogle launched in 1998, more than 20 years ago. Yet the importance and value of search optimization is still not fully understood by many business owners. That’s an eye-opening finding from a recent survey by digital agency Fractl. Business owners and consumers surveyed. Fractl surveyed 977 people in total about their Google and SEO knowledge,…
DetailsFresher Discover data is now available within Google Search Console Performance reports, Google announced on Tuesday. Site owners can now view data as recent as less than a day old. Why we care For publishers that look to the Google Discover feed as a traffic source, fresher data provides a more timely, accurate picture of…
DetailsAt its core, SEO is a solution sale. You’re not just promoting an existing product; instead, you’re actively trying to remedy those pain points with the product itself. Ensuring clients know the value of SEO is key to closing a sale. This guide from Boostability outlines three reasons why a client might be hesitant to…
DetailsAs with any online experience, you need to keep your customers at the forefront of your mind as you architect your e-commerce site and landing pages. Your goal should be to present prospects with the information they’re looking for at the right time, whether they’re researching a purchase or they’re wondering about your shipping and…
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