In February, Chris Sherman, one of the founding editors at Search Engine Land, an a current Partner of Third Door Media – our parent company, announced he is leaving after over 20-years of service to the search marketing space. At SMX West in February 2020, I sat down with Chris to talk about his history…
DetailsHave you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike? Starting a new piece of content can be a challenge, even when you know what you want to say. You have a general concept…
DetailsOn Thursday, July 2, Search Engine Land contributing editor, Greg Sterling, will host a discussion about, who CCPA applies to, basic compliance rules (and penalties) and how software can help manage CCPA’s reporting requirements. The California Consumer Privacy Act (CCPA) passed in 2018 and went into effect on January 1, 2020. But it’s not just…
DetailsThis is a developing story. Check back for updates. More brands are joining the Stop Hate for Profit Facebook ads boycott. The campaign asks brands to pause their ad spend on Facebook and Instagram in July and charges that Facebook has tolerated racism and hate speech and “turned a blind eye toward voter suppression on their platform.”…
DetailsYesterday Verizon announced it was joining the “Stop Hate for Profit” Facebook ads boycott. Today Unilever said it will stop all advertising on Facebook and Twitter through the end of the year. The company issued a statement explaining its decision, first reported by the Wall Street Journal. “Given our Responsibility Framework and the polarized atmosphere…
DetailsTikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets and will host services and ad formats for advertisers. It also debuted Brand Scan, an AR ad format, with tech partners Bare Tree Media, Subvrsive and Tommy. Why we…
DetailsWhen it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, where else can you specifically target key decision-makers based on the size of their business, industry and all kinds of other handy criteria? On LinkedIn, over 690 million professionals…
DetailsVerizon Communications has become the highest-profile advertiser to announce it’s joining the “Stop Hate for Profit” campaign, which asks companies to pause their Facebook and Instagram ad spending during the month of July. The movement was started earlier this month by a collection of non-profits and civil rights organizations including the NAACP and Anti-Defamation League.…
DetailsBing has added new visual search features to its sponsored Shopping results, the company announced Thursday. Users can click on the visual search icon in the Shopping search bar or in a product result to search for visually similar items. This feature has launched for clothing and shoes, with an expansion into home decor planned…
DetailsAhead of next week’s California Consumer Privacy Act (CCPA) enforcement deadline of July 1, Google announced a number of new privacy updates. The company doesn’t mention CCPA in its blog post, but the timing is probably not entirely coincidental. Location History 18 month expiration. The primary announcement concerns Google Location History and a new 18…
DetailsWhen your rankings decline, your brand’s visibility decreases. That may also be accompanied by less traffic and, for many businesses, that means less revenue. Swiftly identifying the affected areas of your site and the factors that may have resulted in the decline can enable you to reclaim or even improve your rankings. Holly Miller Anderson,…
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