During his SMX Next keynote, Search Engine Land’s Barry Schwartz took a trip down memory lane of Google’s algorithm updates since 2001. During this Live with Search Engine Land that took place later that day, he spoke with notable SEO practitioners on what we’ve learned from these updates to position ourselves, and our sites, to…
DetailsThere are now nearly 1,000 advertisers that have formally signed on to the Stop Hate for Profit Facebook ads boycott. The organizations behind the campaign have lobbied brands to promote the boycott and its objectives, but there has been limited effort to build public awareness and support. Seeking consumer sentiment. To determine consumer sentiment toward…
DetailsI had the privilege of sitting down for a few minutes at SMX West earlier this year with Christi Olson, the head of Evangelism for Search and Advertising at Microsoft. She has been with Microsoft on and off for a long time, since before it was called Bing — seeing the launch of Live Search,…
DetailsGoogle updated the help document for the performance report within Google Search Console to say you can use regular expressions to filter the report results. Google wrote, “If you choose the Custom (regex) filter, you can filter by a regular expression (a wildcard match) for the selected item. You can use regular expression, or regex, filters for…
DetailsGary Illyes of Google announced on the Google webmaster blog this morning that it wanted to clarify that spam reports are only to improve Google’s spam detection algorithms. Google removed any mention of manual actions in the Google webmaster guidelines and say these spam reports will not lead to a Google employee reviewing a site…
DetailsThe California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and businesses have been working to make sure they are in compliance before the window for litigation opens on July 1. This isn’t new news: at this point, we’ve been talking about this for over 2 years. And lo! Here we are,…
DetailsGoogle is testing ads again in local business profiles. The company did something similar in 2017 and again last year. Tim Capper was the first to notice this recent test, in restaurants and several other categories. No opt-out. I confirmed that businesses cannot opt-out or choose the advertisers that appear on their local profiles. The…
DetailsAs Google lifts the AMP restriction on its Top Stories section in favor of page experience factors next year, it will also open up the framework’s exclusive benefit to all sites: eligibility for increased visibility and traffic from the Top Stories carousel. Maintaining AMP pages requires resources, and with less incentive to commit those resources,…
DetailsA Google crawler has been adding products to e-commerce site shopping carts, the Wall Street Journal reported Wednesday. Sellers have been complaining about a serial cart abandoner named, John Smith. Turns out John is a Google bot. A Google spokesperson told the Wall Street Journal that it built systems to ensure the pricing seen on…
DetailsThe California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 with a six-month enforcement grace period. That end date is now here. The basics. As a refresher, CCPA explicitly applies to companies that qualify under one or more of the following statutory criteria: Have gross annual revenues in excess of $25…
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