In my next interview with people from the industry, I had privilege of hosting Justin Abrams, the Senior SEO Consultant at BrightEdge and co-founder of Cause of a Kind outside of my office. The two of us did a two part interview. We spoke about his work history and you can quickly see how passionate…
DetailsNot everything will change as third-party cookies fade, but digital marketers are scrambling to solve for an uncertain future. Brands focusing on building and managing first-party data solutions will be ready for the so-called “third-party cookieless world” but also positioned to look smart and act on customer intelligence they own. When brands use their own…
DetailsThe post IAB Tech Lab CEO Dennis Buchheim Departs appeared first on IAB. Source: IAB
DetailsKeyword stuffing has been a hot topic in the Google My Business world for a long time. Keyword stuffing or “adding descriptors” to your name on Google My Business is when someone adds words to their business name on GMB that aren’t part of that business’s actual legal name. Here’s an example: We know beyond…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, let’s catch you up a bit on some…
DetailsDriving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic. For example, Canadian manufacturer Calego, maker of iFLY luggage and accessories, has leveraged UGC to help it sell over 250 million face masks during the pandemic. Their…
Details“Reinventing Live,” the new book by Denzil Rankine and Marc Giberti from Anthem Press is a comprehensive analysis of the past, present and future of events. But it’s really the future marketers are focused on right now, whether as event organizers of attendees. Most marketers expect live events to return next year. But does that…
DetailsBing announced the Content Submission API is now in more of a public beta phase after being in private beta for over two years now. The Bing Webmaster Team said now, in addition to the URL submission API, it now gives publishers and site owners “the ability to notify Bing directly about URL along with…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and do you approach marketing like an ecosystem?…
DetailsIf you ventured onto the web in the 1990s, you were inundated with content, left to your own methods of finding relevant information — until Google, that is. Back then, the now go-to search engine “began building algorithms that scored the content it was indexing against specific criteria,” and decades later, those criteria are still…
Details“Have you ever thought of starting your own business?” Jack asked me during a phone call in early 2018. “No,” I replied. Of course, the answer was “no.” Why would I have ever thought of starting my own business? No one in my immediate family had a business, and my parents didn’t push it. I…
DetailsSearch Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and happy Cinco de Mayo to those who…
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