Yelp is seeing a sudden and massive shift in demand among consumers engaging with local businesses on its platform, according to the company’s internal data. The coronavirus represents a kind of existential threat to a substantial number of small businesses, as more cities issue “stay at home” orders. Yelp’s relief package for bars and restaurants.…
DetailsWho cares about SEO during a global pandemic? People are dying and all people want to read about is COVID-19 and what’s going on with the economy. Right? Yes, in a sense. But it’s a shame because SEO did not stop being relevant when the virus appeared. And if you’re a publisher writing about the…
DetailsWorldwide ad spending is still expected to grow compared to last year, says research firm eMarketer, but it has lowered its growth projections by nearly 3%. Worldwide media ad spend will increase by 7.0% to $691.7 billion in 2020 over the prior year, down from the earlier growth estimate of 7.4% to $712.02 billion. The…
DetailsEarlier this week Nextdoor introduced two new features, both of which are intended to support members during the coronavirus crisis. The first is Nextdoor Groups; the second is Help Map, which allows people in an area to indicate whether they need help or whether they’re available to help others who may need it. Coronavirus driving…
DetailsWith the search marketing community largely holed up in home offices as the country tries to flatten the coronavirus curve, Search Engine Land has decided to dip our toes into the world of online meetups. This Monday, Search Engine Land’s Barry Schwartz will host a live video hangout with personalities within the SEO community including:…
DetailsToday, the Maryland General Assembly ignored the pleas of the Maryland business community by passing a tax on digital advertising. During this unprecedented time of uncertainty, when Maryland businesses of all sizes are already being forced to make hard decisions involving lay-offs and shedding essential operations, the Maryland Legislature has added insult to injury by…
DetailsExperienced Agency Executive to Oversee Global Standards and Best Practices for Digital Marketing New York, NY – IAB and its sister organization IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global nonprofit research, development, and standard-setting consortium, today announced the appointment of advertising industry veteran Angelina Eng as Vice President of Measurement and…
DetailsThere’s no doubting the impact that coronavirus has had on businesses around the world. From retail operations and restaurants shutting their doors completely, to Silicon Valley giants enforcing mandatory work-from-home procedures, the effects of COVID-19 have been widespread. But against a sea of countless examples of sensible brands playing their part to slow the global…
DetailsGenevieve Head-Gordon, senior director of account services at digital agency Metric Theory presenting at SMX West 2020. In this time of uncertainty caused by the COVID-19 outbreak, we’re in reactive mode. Whether your company is having trouble keeping up skyrocketing demand or experiencing a rapid decline in leads and activity, businesses are confronting an unplanned…
DetailsCall analytics establish the link between inbound calls and online search, display, social or email campaigns. The specific benefits of using an enterprise call analytics platform include – but are not limited to: Marketing campaign optimization. Inbound calls can be tracked to their marketing source at the keyword, campaign and channel levels, and followed through…
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