Last year, Google announced BERT, calling it the largest change to its search system in nearly five years, and now, it powers almost every English-based query. However, language models like BERT are trained on large datasets, and there are potential risks associated with developing language models this way. AI researcher Timnit Gebru’s departure from Google…
DetailsIn part one with Joe Beccalori of Interact Marketing we spoke about the diminishing value of the organic SERP, so in part two we talk about how to tweak more about organic search by blending it with other digital marketing techniques. We first went over how the SEO competitive landscape in almost all niches were…
DetailsGoogle’s December 2020 Core update was a big one according to many of the data providers. Our job, day in and day out, is to analyze Google updates and determine what the commonalities are so that we can advise our clients on how to improve their websites. Now that the core update is done rolling…
DetailsDEC. 14, 2020 — Nurse Sandra Lindsay is the first American to receive the Pfizer COVID-19 vaccine at Long Island Jewish Medical Center in Queens, New York. (Courtesy: Northwell Health) Last week, the United States began the historic rollout of the first approved vaccine for COVID-19, giving the country and the rest of the world…
DetailsThis deep dive started with a thread a few weeks ago about Google’s selection of People Also Ask (PAA) results and the potential impact it has on brands. Thread Time: Subject: Negative brand impact of PAA results. Google has been including more balanced questions into People Also Ask (PAA) results. Here is a selection where…
DetailsSince its inception, Google has made its way towards being the most sought after input box on the whole web. This is a path that’s usually monitored with an ever-increasing curiosity, from web professionals, taking everything apart in an attempt to understand what makes Google tick and how search works, with all its nuts and…
DetailsThis year was largely defined by platforms introducing, fast-tracking or postponing new policies, features, campaign types and offerings in reaction to how consumers and, by extension, advertisers, were impacted by the coronavirus pandemic. In early March, the approaching crisis began disrupting search and digital ad budgets, with some businesses cutting their ad spend due to…
DetailsImage Credit: Lightspeed The pandemic is changing the game for retail, and fast. Not only is the competition fiercer than ever before, but the coronavirus has been the cause of a dramatic decrease in in-store traffic, making it difficult for retailers to stand out from the crowd. While the situation has forced some companies to…
DetailsGoogle’s Danny Sullivan has confirmed with us that Google has not yet rolled out passage indexing. Initially we expected, based on the original announcement, that Google would roll out passage indexing by the end of the year – 2020. But since it is not rolled out yet, I suspect Google will hold the launch until…
DetailsGoogle has reenabled the request indexing tool, within the URL Inspection tool in Google Search Console. The tool was disabled on October 14, 2020 – 69 days ago – and it was expected to come back before the holiday shopping season. That came and past but it is now back before Christmas and New Years.…
DetailsReady to transform your data into actionable insights that drive more awareness, leads, and revenue? Join us online at SMX Report — February 23! This exclusive one-day event delivers proven strategies and actionable tactics for measuring search marketing success. After attending, you’ll be able to: Configure dashboards in Google Data Studio Leverage new features in…
DetailsSMX Overtime is part of our SMX speaker series, in which SMX presenters answer questions from attendees on a variety of topics. Earlier this month, I had the pleasure of presenting at the fall virtual SMX. Though nothing replaces the ability to network in-person, SMX did a great job creating an experience that facilitated the…
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