20201012 SEL Brief
The post 20201012 SEL Brief appeared first on Search Engine Land. Source: IAB
Details20201009 SEL Brief
The post 20201009 SEL Brief appeared first on Search Engine Land. Source: IAB
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Customizable Amazon Sponsored Display ads go live globally
Amazon has rolled out the ability for eligible advertisers to add their brand logo and customize the headline in Sponsored Display ads. The customized Sponsored Display units can run on product description pages, customer reviews, shopping results pages and under the Featured Offer. The ads render responsively to fit inventory units on the web, mobile…
DetailsStatus update on the Google indexing bugs
A couple of weeks ago we reported on a number of indexing bugs with Google Search. Google has updated us on Twitter with a status update on those bugs. Mobile-indexing bug. The mobile-indexing bug is now 99% resolved, with almost all the URLs being restored. The mobile-indexing bug was when Google failed to select any…
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Lowest Search Marketing Expo rates end soon
Finish 2020 strong and head into the New Year primed for search marketing success: Attend SMX online, December 8-9, for actionable tactics to drive awareness, traffic, and ROI. Register by next Saturday, October 17, to lock in Super Early Bird rates and enjoy up to $200 off day-of prices! Here’s what you’ll get: Unbiased content…
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Yelp introduces new ‘business accused of racist behavior’ consumer alert
Yelp announced two initiatives designed to fight racism and promote diversity and inclusion among local businesses. The company expanded a relationship with non-profit consortium Open to All to make training resources available “for small and medium-sized businesses to uplevel their diversity and inclusion practices.” The other initiative could prove more controversial. Yelp said it will…
Details20201008 SEL Brief
The post 20201008 SEL Brief appeared first on Search Engine Land. Source: IAB
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SEOs say bias, discrimination are bigger problem within the industry than their companies [Report]
BIPOC and white SEOs say they see more bias and discrimination in the wider SEO industry than they do within their own companies, according to the results of a recent Diversity and Inclusion in SEO survey. The report, out this week from Nicole DeLeon’s North Star Inbound, indicates that many companies and agencies are addressing…
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‘People Also Ask’ boxes: Tips for ranking, optimizing and tracking
Since it was first spotted in 2015, the People Also Ask (PAA) box has become a familiar feature on search results pages. So familiar, in fact, that it appears in both Google’s and Bing’s results, with the former search engine presenting it in 49% of all searches, according to a study of a one-million-keyword dataset…
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Google testing new ‘call history’ feature for Google My Business
Google is testing a new feature in Google My Business called “call history.” It’s designed to help businesses see and respond to missed calls coming from Google Search and Maps. It’s opt-in and currently available to “a select group of businesses in the US only.” Colan Nielsen first spotted this yesterday. Here’s what we know.…
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Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs to manage automated search and social campaigns across Microsoft, Google, Twitter, Facebook and Instagram since June. With the move to beta, Microsoft has added several new features. On-site analytics. Customer…
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Study: Comparing the data from 8 SEO tools
Have you ever had a client (or boss) that called out discrepancies between the SEO tools you use? As an SEO, it’s tough to have that conversation. Nobody likes to hear, “Well, these tools all measure things in different ways and are never 100% … yada yada yada.” To non-SEO people, this feels like a…
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