20201113 SEL Brief
The post 20201113 SEL Brief appeared first on Search Engine Land. Source: IAB
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Hijacked Google My Business listings appear to be a growing problem
The problem of hijacked Google My Business listings (GMB) – where someone other than the business gains control of the local profile – appears to be growing. SterlingSky’s Joy Hawkins has reported on the trend and some of the methods used by spammers and scammers. GMB phishing. Unethical local marketers are effectively phishing, using the…
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Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process
We hear a lot about how to choose a solution for your martech stack, but less about what you do once you’ve made a decision. At the recent MarTech virtual event, one session took on that topic: “So, you have a new CDP… Now what?” “We chose a vendor, everything’s going to be awesome,” said…
DetailsThe 2020 holiday season is here: Get your digital house in order
It’s the 2020 holiday shopping season and it’s different than previous shopping seasons, and retailers everywhere are going to need to manage things carefully. Let’s take a closer look. Shoppers will lean on digital A Google-commissioned Ipsos survey says that 74 percent of U.S. Shoppers are going to do more online shopping than they did previously this…
DetailsIs your website at risk for an ADA accessibility lawsuit?
The American’s with Disabilities act has influenced the way businesses need to operate online. Now more than ever, providing the proper website accessibility is becoming undeniably more important, not only because it’s the right thing to do, to give all visitors an opportunity to get to your services or products, but also because costly lawsuits…
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How a well-oiled marketing operations machine drives business forward
With so much change affecting marketing teams across the industry, adjusting internal strategies to be more agile, more efficient and better aligned across the organization is key to driving real business impact. “There’s more pressure than ever, that every dollar that we invest has the maximum impact on what we’re trying to get out of…
Details20201112 SEL Brief – Thursday
The post 20201112 SEL Brief – Thursday appeared first on Search Engine Land. Source: IAB
DetailsConcrete steps marketers should take now to get ready for CA’s CPRA in 2023
Last week California voters passed Proposition 24, the California Privacy Rights and Enforcement Act (CPRA). It builds upon the California Consumer Privacy Act (CCPA), which only went into effect this year. CPRA is slated to replace it in 2023. Among other things, CPRA expands the types of data covered (any data “shared” with third parties);…
Details301 redirect: Google Webmasters Central to Google Search Central
After more than 14 years, Google Webmasters Central is becoming Google Search Central, the company announced Wednesday. With the name change, some of the Google Webmaster Central properties are going to be redirected to the new location, including the blog, help forums, guidelines, documentation, social channels and more. What is not changing? “Our goal is…
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Building connections between siloed channels, technologies and teams
Oftentimes, when we visualize the perfect buyer’s journey, we’re looking at it from a marketer’s perspective, imagining what we’re trying to achieve with our initiatives. But, ultimately, the definition of the perfect journey is in the eye of the buyer. The buyer doesn’t really care about your programs, your channels or what technologies you’re using,…
Details20201110 SEL Brief
The post 20201110 SEL Brief appeared first on Search Engine Land. Source: IAB
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Amazon uses its data to undermine third party sellers, EU antitrust action says
Coming at the end of a roughly two-year investigation, the European Commission (EC) has accused Amazon of violating EU competition law by unfairly using access to non-public data on its platform to undermine competition. Amazon’s behavior as a retailer and as a marketplace are in conflict, according to the antitrust enforcer. Predatory data and…
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