20200915 SEL Brief
The post 20200915 SEL Brief appeared first on Search Engine Land. Source: IAB
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Google custom audiences, the combo of custom affinity and custom intent audiences, now live
Last year at Google Marketing Live, Google said it would be unifying custom affinity and custom intent audiences under a custom audience option. Custom audiences are available now in Google Ads for Display, Discovery, Gmail and YouTube campaigns. How custom audiences work. You no longer create custom affinity or intent audiences. Now, when you set…
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How to earn your place in Google’s index in 2020
The game has changed. On average, 15-20% of your URLs are not indexed by Google. This is on top of partial indexing issues for pages that are actually indexed. Partial indexing is when your URL is indexed by Google but some of the content of the page isn’t indexed for numerous reasons. The larger your…
DetailsNext on MarTech Live: Email as Part of a Modern Multi-channel Strategy
On Wednesday, September 16 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing leaders about email marketing, from the technology that powers it to the challenges of integrating email across other marketing channels. Kim’s guests will include: Michael Barber, Founder, Barber & Hewitt April Mullen, Director…
DetailsMore Google Search bugs: Top stories indexing snag, coverage report delays
Late Friday, Google confirmed it had an indexing issue that specifically impacted what content was shown in the Top Stories section in Google Search. In addition, the Google Search Console coverage report has not been updated in about two-weeks, which is unusually delayed. Indexing issue. Google said there was an indexing issue that lasted about…
Details5 tips for adding connected TV to your holiday ad strategy
There’s no doubt about it: this year you need to add Connected TV to your holiday ad strategy. With total viewing time on Connected TV devices jumping 81% year-over-year, millions of shoppers will be spending more time streaming television than ever before. And while you may initially think that viewers are mostly tuning in to…
Details20200914 SEL Brief
The post 20200914 SEL Brief appeared first on Search Engine Land. Source: IAB
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Apple IDFA consent: Roughly 60% of consumers open to allowing tracking
Apple delayed one of iOS 14’s most controversial new privacy features: consumer opt-in permission to track. The rule requires apps to get consent from users to access the device’s Identifier for Advertisers (IDFA) and transmit data to third parties. Publishers bracing for impact, sigh with relief — for now The announcement of Apple’s quasi-deprecation of…
DetailsNominations now open: Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing
While 2020 will be remembered as a year of disruption across so many areas of our world, the killings of George Floyd, Breonna Taylor and Ahmaud Arbery, as well as the recent shooting of Jacob Blake, have caused our community and our country to reckon with the systematic racism, prejudice and lack of equality that…
Details20200911 SEL Brief
The post 20200911 SEL Brief appeared first on Search Engine Land. Source: IAB
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Local businesses can highlight COVID-19 ‘health & safety’ measures with Google My Business
Google has introduced a new set of “health & safety” business attributes tied to COVID-19. This follows earlier introductions of similar features by Yelp and TripAdvisor. These attributes started appearing yesterday for some, in the Google My Business (GMB) dashboard. They haven’t shown up yet in Search and Maps but presumably will soon. The new…
DetailsGoogle now uses BERT to match stories with fact checks
Google announced and summarized a lot of the changes and updates the company made to Google Search over the past year. This announcement covers changes to Google Search, Google News, autocomplete, fact checking, through BERT and language processing. At a high level, Google is aiming to provide search results that are not just as relevant…
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