Earlier this year, Google Ads announced it is shifting customer support requests to an online form and will no longer supporting customer service through Facebook and Twitter. On Friday, Google said that, as of January 1, 2020, direct messaging on the Google Ads’ Facebook and Twitter accounts will be deactivated, and users will see a…
DetailsThis is the second installment of our series on in-house SEO in which we dig into the operational challenges and opportunities that managing search engine optimization in-house presents. As a consultant who specializes in in-house SEO, I’m often asked how large the SEO team should be. Most people think it has to do with revenue…
DetailsFrance’s antitrust regulator imposed a 150 million euro fine ($166.2 million) for arbitrarily suspending ads, according to the Wall Street Journal. The ads in question were “deceptive,” according to Google. La vie et la mort. Claiming that Google exercises “the power of life or death” over companies, the French antitrust authority characterized the suspensions, according…
DetailsImages and icons on a website can add to a visitor’s contextual experience. They serve one of three purposes: purely decorative, actionable (ex. magnifying glass on a search field), or to convey information (i.e., a chart demonstrating population growth). Using alt image tags may seem relatively simple at first glance. However, images can be highly…
DetailsWe’ve all had this frustrating experience: you’re browsing the internet and come across an interesting link. You click on the link, but instead of being presented with the content you are expecting, you receive an error message: “404 Error: The page that you requested could not be found.” The bane of every overworked web developer,…
DetailsFake news, deceptive content, and disinformation will continue to be major, contentious issues as we head into the 2020 election next year. Following heavy criticism in the wake of the 2016 election, both Facebook and Google initiated fact-checking efforts to help identify falsehoods in news content (although Facebook’s political ads policy has been thought to…
DetailsDetermining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget “sweet spot.” In this Agency Perspective…
DetailsWhen Google launched Local Guides some years ago, few of us could have realized what level of impact this program would have on the local search ecosystem, and even if we had, I’d like to have thought it would be a positive one. After all, getting real-life humans to contribute their opinions and time to…
DetailsIn your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s thoughts are infinite. And while social media monitoring isn’t exactly about reading people’s minds, it’s as close to it as it gets. Social listening gives you access to what people are saying…
DetailsBing has partnered with airlines to provide a more comprehensive flight search experience, the company announced on Tuesday. It makes use of real-time data and direct integrations with airlines to facilitate flight search, comparison and booking. Why we care Bing’s flight search will look familiar to those familiar with Google’s flight search offering. The flight…
DetailsAt the SMX East conference I spoke on the topic of voice, and in particular, I discussed how to go about building a personal assistant app. During the Q&A for that session there were a few questions that went unanswered, and in today’s post I will address five of them. In the first of those…
DetailsAs the marketing technology landscape and capabilities continue to evolve, organizations are on an ongoing quest to update and improve their technology stacks. In fact, the vast majority (83%) upgraded at least one martech application in the past year, according to our Martech Replacement Survey 2020 published Monday. To better understand the frequency and motivations…
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