On May 8th, IAB joined the 4A’s, AAF, ANA, and NAI in submitted feedback to the Louisiana House of Representatives on HB 654 – a proposed bill that would impose significant new burdens on businesses and consumers. Download Comments The post IAB Joins Ad Trades in Opposing Louisiana’s Draft Data Privacy Legislation appeared first on…
DetailsBack in 2018, Google notified developers that it will end support for HTTP and JSON-RPC requests for its APIs. Today, Google announced on the Google Webmaster Twitter handle that this will be happening soon. HTTP & JSON-RPC requests. Google said that if you are using the Google Search Console API and batch HTTP and JSON-RPC…
DetailsGoogle’s Chrome browser will start blocking resource-heavy ads around the end of August, the company announced Thursday. Ads that are programmed poorly, aren’t network-optimized or mine cryptocurrency (seriously) can affect users’ devices — hogging network data and draining batteries. “We have recently discovered that a fraction of a percent of ads consume a disproportionate share…
DetailsIt’s already hard to remember a time when a local SEO’s priorities included having to deal with Google My Business’ various support teams across email, phone, live chat, and social media. Earlier this year, though, it was a different story. So, inspired by serious issues with incorrect recommendations, errant listing suspensions and very long wait…
DetailsThe new virtual NewFronts arrives in the midst of dramatically accelerated change and provides marketers with a holistic view of the streaming universe NEW YORK, NY (May, 14, 2020) – This year’s reimagined IAB NewFronts (June 22-26) comes during a time of a vast reset and reinvention of audience behavior. In response to this major…
DetailsDigital marketing – involving everything from search engines to social media to display ads to email to mobile apps and more – is a complex endeavor, whether marketers are in-house at a brand or employed by an agency. Enterprise workflow and project management tools can offer significant benefits that help marketers get a handle on…
Details“We’re looking to try to at least generate some emotional ROI if we’re not doing sales, just to be one of those brands that was standing up and doing the right thing at the right time,” said Tony Verre of The Integer Group during our digital commerce marketing session of Live with Search Engine Land.…
DetailsThis Friday, Search Engine Land’s Greg Sterling will lead a Live with Search Engine Land discussion with two leaders in the local marketing space: Foursquare CEO David Shim and PlaceIQ CEO Duncan McCall. Related: Foursquare and Factual merge, CEO Shim to lead combined company The session will explore what location data is telling us about…
Details“We were doing a lot of our own research and what we found is that brands that go dark during recession, depression or even crisis-type periods have a very difficult time climbing back up the mountain once things begin to normalize,” said Tony Verre, VP of e-commerce at Integer Group. During our digital commerce marketing…
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