Sporting events were supposed to be a key driver of advertising spend growth this year. Instead, the coronavirus crisis has led to widespread cancellations, the latest being Tuesday’s announcement that the 2020 Summer Olympics will not take place as planned in June. The question is whether these ad dollars will be redistributed elsewhere or simply…
DetailsNearly half of digital marketers say that retargeting is their most effective tactic for improving search and social ad performance. But that also means that half of digital marketers are not getting the best ROI on their retargeting efforts. There is an art and a science to retargeting. When done right, retargeting can be a…
DetailsFollowing Yelp’s announcement last week of a $25 million relief package for small businesses impacted by the coronavirus, the company is announcing a fundraising partnership today with GoFundMe. The objective is to enable Yelp users to donate to businesses directly through Yelp. Buttons will appear by default on profiles. Many local businesses have started pages…
DetailsLast week, I shared real performance data for 10 different websites in 10 different industries that are seeing impacts from the COVID-19 pandemic. While some businesses servicing “essential needs” are flourishing, most are seeing performance drops of -20% or worse from just two weeks ago. With a sudden and unexpected loss in revenue, many businesses…
DetailsWe all know that SEO is the cornerstone of ranking higher, and this is why there are now hundreds of SEO tools all vying for your attention. To avoid splurging on an ultimately disappointing software, here’s the list of 10 most prominent SEO tools you can take for a spin before you spend even a…
DetailsOn Friday, Google temporarily disabled new local reviews as well as the ability of businesses to post review responses. This initially surprised many local SEOs, although it was previewed in Google’s earlier announcement about limited GMB functionality during the coronavirus crisis. There are a LOT of things with Google My Business that are not functioning…
DetailsMax Prin, the head of technical SEO at Merkle, spoke to me about some of the new tools he helped build at technicalseo.com. The tools are free for the SEO community to use. In addition, he said that he benefits from building out these tools because it helps him understand how search engines work. We…
DetailsNew data shows that e-commerce sites doubled their advertising spend between mid-February and the second week of March, as social distancing started to become the new norm for consumers. Multi-channel ad spend. E-commerce ad spending jumped from $4.8 million the week of February 17 to $9.6 million the week of March 9. The data, released…
DetailsGoogle has apparently disabled local reviews functionality — both for consumers and business owners. SterlingSky’s Jason Brown first flagged this issue on Friday. Joy Hawkins, also of SterlingSky, added, “Any review responses posted right now aren’t publishing live. Same thing with leaving new reviews. None of the reviews I left 5 min ago are publishing.”…
DetailsBing has launched a new portal for the indexing API and content submission API. Announced Friday, the new portal can be found at https://www.bing.com/webmasters/url-submission-api. The portal. The portal educates developers, web site owners and SEOs about these two APIs that Bing has been pushing for the past year or so. The portal provides an overview…
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