This Friday, Search Engine Land Editor-in-Chief Ginny Marvin will lead a discussion on the ins and outs of Google Shopping. She will be joined by experts Kirk Williams, owner of ZATO Marketing, and Mike Ryan, product management lead at Smarter Ecommerce. The discussion will begin on Friday, May 22 at 12 p.m. EST. We will…
DetailsOver the past few months, COVID-19 has had a dramatic impact on the performance of Google My Business (GMB) listings across every industry. Businesses have scrambled to keep their GMB listings up to date and relevant with Google suspending customer reviews and scaling back support. Meanwhile, how has GMB performance been affected? To find out,…
DetailsIAB issued the following statement in response to the introduction of the Local News and Emergency Information Act. If passed, this proposal would help ensure local broadcasters and publishers are able to access vitally needed loans under the Small Business Administration’s Paycheck Protection Program: “IAB applauds Chairman Cicilline and Ranking Member Sensenbrenner for their work to…
DetailsGoogle launched new reports this morning in Google Search Console for Guided Recipes. Google launched a new Guided Recipes Enhancement report and also Guided Recipes in Rich Results test. This new feature allows you to “instantly validate the markup for individual recipes,” Google said. IT also lets you discover any issues with all of the…
DetailsGoogle has posted about a reporting glitch in Google Search Console’s performance reports. This reporting bug is specifically for the Google Discover performance reports and you may notice a “significant drop in Discover reporting,” Google said. What went wrong. Google said there was an “internal logging issues” that caused this issue. Google is working on…
DetailsGoogle shook up Shopping search in April 2020 by including free listings in Google Shopping results. This new approach is live in the U.S. and will roll out globally by the end of the year. Its a significant change for Google Shopping after eight years of being an advertising-based service. For retailers it means you…
DetailsIn 2019, companies dependent on search traffic were shocked to find out that, for 51% of all searches performed, Google fails to deliver a click to any external website. The data behind the growing number of these “Zero-Click Searches” prompted preeminent search expert Rand Fishkin to proclaim that Google is now undeniably “everyone’s competitor” in…
DetailsGilad Sasson is an SEO I’ve known for almost two-decades now. I had the opportunity to interview him when I visited Israel last December. In our interview, we talked about the good old days of the SEO community and some of the early SEO forums. But then quickly moved to the topic about the future…
DetailsGallery ads, the splashy, image-driven format that Google introduced last year, will be phasing out. Instead, Google will focus its other image beta, image extensions. Google is informing Gallery ad beta testers that the format will sunset beginning in August. The ads featured a large carousel of images. The format has worked for the automotive…
DetailsIn mid-March Google temporarily disabled publication of new reviews, business owner review replies and new Q&A posts. There were other delays in posting new listings or hours and address updates as well. Then, in early April, Google began to slowly publish some of the “backlogged” reviews. Speed picking up: all countries and most categories. The…
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