Digital advertising in 2019 was worth $124.6 billion, according to the IAB and PriceWaterhouseCoopers. That’s about $54 billion more than advertisers spent on television, the number two medium. Online ad growth is slowing, however. Last year, it came in just under 16% year-over-year, $17 billion more than 2018. Categories that exceeded the overall 16% growth…
DetailsGoogle announced today a new Page Experience Update and along with this Google will no longer require AMP for the mobile version of the Top Stories section in Google search. This won’t happen until sometime in 2021, but it is important to note that page experience will be a vital factor when determining what content…
DetailsGoogle today announced a new ranking algorithm designed to judge web pages based on how users perceive the experience of interacting with a web page. That means if Google thinks your website users will have a poor experience on your pages, Google may not rank those pages as highly as they are now. This update…
DetailsShopify’s platform makes it simple for beginner store owners to launch their e-commerce sites, but that convenience means that many of the technical aspects of your site have been decided for you. This introduces some Shopify-specific quirks that you may run into when optimizing your site architecture, URL structure, and use of JavaScript. The basic…
DetailsThere is an old misconception that Facebook Marketplace is still only a C2C platform similar to Craigslist. That is no longer true. In its initial stages, Facebook Marketplace was only offering individual users the opportunity to list and purchase items locally. As the Marketplace grew in popularity, Facebook added new features, like the ability to…
DetailsStarting today, Google is beginning the first phase of its program to provide $340 million in Google Ads advertising credits for eligible small and medium-sized businesses. Qualifying advertisers in New Zealand will be the first recipients of this program. Advertisers that qualify will be notified and see the credit to be used for future advertising…
DetailsThe crawling and indexing processes lay the groundwork for search engines to rank results. Despite being fundamental aspects of how search engines operate, crawling and indexing are often overlooked or misunderstood. During our crawling and indexing session of Live with Search Engine Land, Martin Splitt, search developer advocate at Google, explained these two processes using…
DetailsLooking for creative ways to adapt search to new digital experiences? Wondering what tools can help remedy a drop in rankings? Eager to leverage new technologies to enhance e-commerce experiences? Join thousands of your peers online (for free!), June 23-24, for SMX Next to learn innovative SEO and SEM tactics that can help you achieve…
DetailsGoogle has quietly swapped out the speed report in Google Search Console with the new Core Web Vitals report. If you are trying to find the speed report, don’t panic, it has just changed names and is using the new web vitals engine to power it. Core Web Vitals in Search Console. When you login…
DetailsGoogle reported searches for “how to help small businesses” spiked in March, “increasing more than 700% since February.” Partly in response to this outpouring of interest, Google introduced support links in early May. This is just one of several new features and tools Google is rolling out broadly in an effort to help local businesses…
DetailsDiscovery ads serve automatically across YouTube, Discover and Gmail. Google introduced two big image-driven ad tests at its Google Marketing Live event last year. Gallery ads for Search campaigns didn’t make it and are set to shuffle off this summer, but Discovery ads have emerged from testing and are now available to all advertisers globally.…
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