On March 27th, IAB submitted feedback to the California Attorney General on the second set of modifications to the proposed regulations. IAB highlighted outstanding concerns with the proposed regulations including the enforcement date, the definition of personal information, the treatment of inferred data, and the requirement to comply with ill-considered global privacy settings. Download Full…
DetailsLast month I spoke in two sessions at SMX West about YouTube and video SEO. Here I answer some audience questions I was asked, as well as address some recent questions that have come up around the current situation with social distancing. What recommendations do you have on getting company buy-in to have a YouTube…
DetailsYou’ve probably heard plenty of talk about how email marketing is dying or even that it’s already dead. In fact, based on the insights gathered by SharpSpring and Ascend2, it seems the opposite is true. Marketing influencers at 145 businesses with 500 or fewer employees tell us email is alive and thriving. Download this guide…
DetailsGoogle announced this morning on Twitter that it has launched a couple of new features in Google Search Console including a new way to choose whether to show performance data for your property directly in search results. Google also now lets you choose which types of emails you want to get. Performance data controls. Google…
DetailsThe new Manager account overview page in the redesigned Microsoft Advertising UI Microsoft Advertising unveiled the new look for its web interface in October. A select number of advertisers have had access to the new look for the past few months. Now those users will see the new look on more pages, including Manager accounts.…
DetailsFacebook has reported a massive spike in usage across countries hit by the coronavirus, which is most countries at this point. Last week the company said, “The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing new records in usage almost every day.” Traffic without ad revenue. But it immediately qualified…
Details“Small businesses often get squeezed and forgotten about, but are hugely important for the economy,” said Chris Green, head of marketing innovation at Footprint Digital, “and at a human level, knowing what to do at a time like this is tough.” With the coronavirus outbreak shifting consumer behavior and severely impacting the day-to-day operations of…
DetailsGoogle released an update on its efforts aimed at providing support for businesses, health workers and organizations as well as governments during the coronavirus pandemic on Friday. As part of its overall commitment of more than $800 million is $340 in ad credits for small and medium-sized businesses. SMB ad credits. In the coming months,…
DetailsThe massive disruption of COVID-19 is forcing many of us to pivot and rethink everything we do. And right now, everyone in our community needs fresh ideas on how to manage every aspect of this overwhelming situation. That’s where you come in. We’re looking for tips on how to work through the varied challenges so…
DetailsAdopt a dog. How to care for a dog. Buy dog food. Unique searches that generate different layouts and types of displays. The inconsistencies in search results pages are forcing users to review the page before jumping in and making a decision. This results in the uncovering of a “pinball pattern” in eye movement. This…
Details
