The beginning of a new year is an ideal time to build a new content strategy for your business. One of the easiest tactics to generate new traffic is also one of the most overlooked: Updating and expanding your old content. The benefits of content upgrades Unlike fine wine, the content on your site doesn’t…
DetailsPlanning can be both exciting and exhausting, as I’m sure many of you have already found out at the start of January. New years come with new opportunities and a whole lot of planning. Throughout my 8-plus years at Google, I’ve actually come to enjoy prognostication a good deal. Despite how much I may enjoy…
DetailsThe success of any given campaign can depend on your team’s ability to get buy-in from the right individuals. Sometimes, it’s upper management and other times it’s your web developer counterparts who are likely juggling their own set of priorities. “The ultimate goal is the same,” said Jenny Jiang, SEO developer for design and engineering…
DetailsGoogle announced today it has graduated Google Dataset Search from a beta product and is now fully live. With that, Google also added new features to the speciality search engine. What is Google Dataset search. Google Dataset Search enables searchers to find datasets stored across the web through keyword searches. “The tool surfaces information about…
DetailsIn a move that taps into the default effect, Microsoft’s Office 365 ProPlus (version 2002+) has coupled up with Bing to make Bing the default search engine for Google Chrome web browser for devices in Australia, Canada, France, Germany, India, United Kingdom, and the United States. Why would they do this? Microsoft Search comes with…
DetailsAs more companies start to see the value of content marketing, the pressure is on to scale up production and keep up with the competition. Some expand too quickly and experience growing pains. Some common themes include: Download this eBook from CopyPress and discover the top nine issues these clients face when failing to scale…
DetailsIt’s been 15 years since their first interview, but Search Engine Land’s contributing editor Barry Schwartz recently had the honor to talk with search industry pioneer Mike Grehan once again. As Barry puts it, “Mike has been in the industry before there was an industry.” The two discussed the early days of search, how far…
DetailsGoogle says that this month it will “no longer charge partners for referral links on Google Flights.” As a result, the company is removing the “ads” and “sponsored” labels from Google Flights and the flights unit in Google search results. Results ranked according to price and convenience. A Google spokesperson said in email that flight…
DetailsPages that earn a featured snippet will no longer repeat as a regular listing on the first page of Google search, Danny Sullivan, Google’s public search liaison, announced Wednesday. The corresponding regular listing may or may not appear as the first result on the second search results page. Why we care For featured snippet owners,…
DetailsLast year, we surveyed our readers to find out where marketers were prioritizing spend on Amazon’s growing list of offerings, as compared to spend on Google Shopping and other platforms geared toward retailers. We found that 80% of those advertising on platforms that support digital commerce campaigns planned to increase spending on Amazon in 2019. And…
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