IAB Research Busts Myth That Direct-To-Consumer Brands Are Looking To ‘Sell-Out’ To Incumbents, Finding Overwhelming Majority Are Already Profitable
New Data Demonstrates DTC Brands Prioritize Global Expansion & Use Diversified Media Strategies That Go Well Beyond Social Platforms NEW YORK, NY (November 20, 2019) – Overturning conventional wisdom that direct-to-consumer brands are riding a valuation bubble and social media presence in pursuit of quick flips to larger incumbents, new research by the Interactive Advertising…
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