Study of the Coronavirus’ Impact by the USC Center for the Digital Future and IAB Finds Rapid Life Changes and Concerns — As Well as Enthusiasm — While Americans Confront the Pandemic April 29, 2020 – Americans coping with the coronavirus are reporting changes in their lives occurring in days that previously took months or years,…
DetailsGoogle reported Q1 earnings this afternoon, beating analysts’ revenue expectations that were partly moderated by the COVID crisis. The company announced $41.16 billion in revenue compared with $40.3 billion expected. Significant slowdown in March. Alphabet CFO Ruth Porat said, “Performance was strong during the first two months of the quarter, but then in March we…
DetailsOn Friday, I will moderate our next Live with Search Engine Land discussion on brand vs. performance marketing during COVID-19. We’ll discuss whether marketers should be focusing on top-of-funnel awareness campaigns and less on the bottom-of-the-funnel during this tumultuous period. With reduced budgets and pressure to justify spend and hit sales targets, marketers often default…
DetailsThe ability to work from home is helping businesses stay in operation as the world continues to find ways to overcome COVID-19. For some businesses, this is a mixed blessing as their now decentralized staff has to make sense of data that may not be as reliable due to the unexpected shift in work environments.…
DetailsGoogle reigns over organic search, we knew that. According to Merkle, in Q3 2019, Google produced 92% of total U.S. organic search visits (95% on mobile). With a dominant presence, it comes as no surprise that Google continues to move the needle in SEO. The search titan is driving innovation, and they aren’t slowing down…
DetailsI have run into an interesting robots.txt situation several times over the years that can be tricky for site owners to figure out. After surfacing the problem, and discussing how to tackle the issue with clients, I find many people aren’t even aware it can happen at all. And since it involves a site’s robots.txt…
DetailsGoogle My Business (GMB) is a core focus for local SEOs. It has also become the central locus of communication between businesses and consumers about store hours, closures, services and other information during the COVID-19 outbreak. Shifting engagement on GMB. Click and call data show that consumer engagement with GMB has changed significantly during the…
DetailsThe roughly 30 million small businesses (SMBs) in the U.S. employ nearly 48% of all workers, according to the U.S. Small Business Administration. The bulk of SMBs are very small and highly vulnerable to failure in the wake of COVID-19 lockdowns. According to a Brookings analysis, 48 million jobs are at risk from small businesses…
DetailsCookie-based experiments are now available on Microsoft Advertising, the company announced Monday. If this option is selected, customers will only be shown ads from either your experiment or your original campaign when they search. The “Create an experiment” page with the new cookie-based split option. Why we care Microsoft Advertising experiments enable you to create…
DetailsThings happen. People react accordingly. That’s why brands must be ready to quickly shift their marketing tactics. Snow in the forecast? A hardware store should move snow shovels front and forward. Home team in the championship game? An apparel company should be ready for a huge run on team gear. But rarely, if ever, has consumer…
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