Google Ads generates billions of phone calls to businesses every week. While these calls can be your most valuable leads and conversions, they are often the most difficult to optimize. But they don’t have to be. Make 2020 the year you take control of your call channel. Join phone call conversion experts from Google and…
DetailsIn the early goings of Amazon’s advertising platform, most advertisers looked to it as another source of ad inventory that should be focused on direct response. This is in large part due to Sponsored Products typically being the first format brands wade into, and that format produced a whopping 13% conversion rate for the median…
DetailsGoogle Maps is probably the company’s second most important product after Search. One of the more remarkable things about it is: a $63 billion company like Uber would probably not be possible without it. Refreshed app, new features. There’s also the fact that Google Maps has more than one billion monthly active users and can…
DetailsOne of the biggest challenges an SEO faces is one of focus. We live in a world of data with disparate tools that do various things well, and others, not so well. We have data coming out of our eyeballs, but how to refine large data to something meaningful. In this post, I mix new…
DetailsThe U.S. Justice Department (DOJ) is talking with multiple publishers and ad-tech companies as it scrutinizes Google’s third-party ad tools, as part of the DOJ’s antitrust investigation, the Wall Street Journal reported Wednesday. Companies the DOJ has reached out to include the New York Times, Gannett, Condé Nast, Oracle, Yelp and DuckDuckGo among several others.…
DetailsTripadvisor has launched “Review Hub,” a dashboard that allows restaurant owners to view and respond to customer reviews across Google, Facebook, Yelp, TheFork, its own site as well as other major review sites, the company announced Wednesday. Source: Tripadvisor. Why we care TripAdvisor’s new dashboard will make it easier for businesses to view and respond…
DetailsIn just two weeks, hundreds of marketers like you will head to San Jose for Search Marketing Expo. They’ll access 100+ in-depth sessions on SEO, SEM/PPC, and Digital Commerce Marketing — loaded with actionable tactics that boost traffic, drive conversions, and generate sales. It’s three lanes with no limits! Join them February 19-20 for unrivaled…
DetailsGoogle reported revenues of $45.8 billion, up 17% year-over-year for the fourth quarter of 2019 on Monday. Including “other bets,” Google’s parent Alphabet reported total revenues grew 23% to $46.1 billion for the quarter. For the first time, the company disclosed YouTube advertising (and Cloud) revenues. It was also Sundar Pichai’s first earnings release since…
DetailsConsumer behavior data firm Hitwise has informed its customers that daily, weekly and monthly metric updates are on pause until further notice. Hitwise was a client of recently shuttered clickstream data company Jumpshot. “We would like to inform all of our customers that on-going Hitwise daily, weekly and monthly metric updates are being paused —…
DetailsAffiliate ad hijacking (also known as brand poaching, direct linking, URL jacking) is when an affiliate impersonates a brand by running ads that look identical to a brand’s ads. Customers typically have no idea they have clicked on an affiliate ad, and the affiliate is paid a commission for conversions that the brand would have…
DetailsOne common mistake when it comes to developing and publishing content on a site is never touching it again. Having a content revitalization strategy to ensure content is relevant is just as (if not more) important than adding new content to drive organic traffic. If it’s been a while since older posts on your site…
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